A step-by-step process for writing your own kick ass sales page copy.

I ALREADY KNOW I WANT THE SALES PAGE KIT!

You know you need to write the world's greatest sales page for your offer.
But are you totally stuck as to how to do it?

Some side effects of writing sales pages include dread, fear, resistance, nausea, frustration, and agony.

In fact, in my experience most people are totally clueless about what to put on their sales page.

What on earth are you supposed to say on a sales page anyway? 

I've got the answer, but first I have another question for you:

WHAT WAS THE LAST TIME YOU SAW A SALES PAGE FOR A PROGRAM AND THOUGHT...

"Holy moly, I've GOT to have this!"?

  • You had zero intentions of buying anything, but you couldn't help yourself! THE COPY WAS THAT GOOD.
  • You read the sales page and thought, "How did this person get inside of my head?!" (I call that the copywriting 'badge of honor')!
  • You might have even been a bit frustrated thinking, "How do they make it look so easy? When I sit down to write, I have no idea where to start!"
  • You want to be able to talk about your offer in a way that is on point with your personality while remaining totally strategic. ZERO SLEAZE.

If the thought of writing a sales page makes you want to vomit...
I'm here to tell you that you're not alone 🙂

Even pro copywriters feel "the resistance" when they sit down to write. (I get a headache every time I start a new project!)

However, hurling is not the answer.

I bet you a lifetime supply of organic almond milk lattes that you are making it way harder than it needs to be. (And you'll want to keep those down. They're essspensive!)

And that, my friend, is why I created a solution...

Courtney's Sales Page Kit rocked my socks off! I needed a high converting sales page ASAP and her product delivered!

I got it all done in less than 4 days and my beautiful sales page now converts at about 25%. I couldn't have done it without her. As an added bonus, all the worksheets I had to do enabled me to craft my sales pitch for my webinars. The SPK saved me so much time and stress! I would buy this 10 times over!

Kay Pitre
MyYogaPlayground.com

The Sales Page Kit is a 2-part system that walks you though the process of writing a high-converting and totally fun sales page.

(Like this one!)

I'VE DOCUMENTED MY ENTIRE SALES PAGE WRITING PROCESS AND NOW I'M GIVING IT TO YOU.

This process is the foundation of my business and the same step-by-step method I use to write my own sales pages and my clients' sales pages, too.

The Sales Page Kit is made up of 2 foundational workbooks. Inside each workbook you'll find the specific worksheets you need to plan and write all of your sales pages.

And yes, I use my own worksheets to create my sales pages!

Here's what you'll do in each workbook to plug in your details and magically create a sales page:

Workbook 1 // PLAN

Goal: Dish up all of the details of your offer and make sure that it delivers one specific desirable result that your audience CRAVES.

  • The only "target customer" exercise that works for me (it doesn't include making up an avatar). Instead, I'll show you how to identify your MUSE.
  • How to use my signature method, The Rainbow of Sales, to make your offer irresistible to the right people.
  • Gather all of the details of your offer (don't worry, I'll tell you exactly what details you need to add to your sales page!)
  • The work you'll do in this workbook is what will set you and your business apart!

Workbook 2 // WRITE

Goal: Create an opening for your sales page that makes people want to keep reading + complete the outline of your sales page.

  • Get the 14 section Sales Page Framework and learn how to tweak + customize it for your business.
  • Find out how to use your target client's "level of awareness" and "The Rainbow of Sales" to write a compelling opening to your sales page!
  • Get my Catchy Sales Page Headline cheat sheet full of formulas you can use to write headlines for your entire sales page.
  • Use the Sales Page Framework worksheets to start organizing the content for your sales page.

And voilà...Out pops a sales page!

THE SALES PAGE KIT IS HOSTED ON OUR FANCY SCHMANCY MEMBERSHIP SITE:

Though actually, it's quite simple. Check it out:

GRAB YOUR SALES PAGE KIT NOW FOR $297

GET MY SALES PAGE KIT NOW!

I'M ALSO GIVING YOU THESE SWEET BONUSES TO HELP YOU GET THE MOST OUT OF THE SALES PAGE KIT:

BONUS #1
4 Weeks of me (Courtney) in your inbox with extra special sales page tips.

Because I can't help myself...

I've already lined up some of my bonus tips and strategies to send you every few days while you work on your first sales page using the Sales Page Kit.

Sending email love notes a few times per week is my favorite way of keeping in touch and making sure you LOVE using your Sales Page Kit.

Expect to get a few emails from me each week for 4 weeks from the day you purchase your Sales Page Kit. (You can also keep these emails for future reference when you have to write another sales page in 6 months!)

Bonus #2
Hang out with the coolest entrepreneurs EVER in our Facebook Community.

I'm so excited to have a Facebook community for you to join and get support as you work on your sales pages. Copywriting is one of those things that you must get feedback on as much as possible, and this group is a great place to share your work!

I will be popping in the Facebook group a couple of times per week to respond personally to your comments and questions. I'm more than happy to provide feedback and help you become a sales page copywriting master. 🙂

BONUS #3
5-Day Sales Page Writing Bootcamp

I will not let you procrastinate! That's why I'm personally walking you through the entire Sales Page Kit in this 5 day sales page writing challenge.

  • Each day for 5 days, I'll issue a challenge for you to complete.
  • If you complete my challenges, you'll have a completed sales page by the end of the 5 days. Cool, right?!
  • You can complete the challenge as few or as many days as you'd like! (Many SPK students write their sales pages in 2 days)

*PLUS GET THE LIMITED TIME BONUS*
Courtney's DIY Sales Page Design Secrets

  • The list of free design tools + exact step-by-step process I use to design all of my own sales pages (yes, I DIY them to this day!)
  • A behind-the-scenes video tutorial of how I used OptimizePress to design the sales page for The Sales Page Kit.
  • Sales page design expert, Amanda Genther, shares her top 10 sales page design secrets with you! (She's designed the pages behind many amazing launches you've likely seen).

Expires when countdown timer ends!

GRAB YOUR SALES PAGE KIT NOW FOR $297

You will be taken to an order form. Once your purchase is complete, you'll receive an email with instant access to the entire kit!

GET MY SALES PAGE KIT NOW!

This kit has the power to take your sales pages from
"this is cool" to "OMG I have to have this!"

"Courtney Johnston is a master wordsmith who is an absolute delight to work with. 

Her creative genius will shine you in your best light, and you'll be left with a final product that is pure magic. She’s outta this world!"

Natalie MacNeil, Emmy Award-winning Entrepreneur and creator of SheTakesOnTheWorld.com

WAIT A SEC! 

HERE ARE 4 THINGS I WANT YOU TO KNOW BEFORE YOU PURCHASE THE SALES PAGE KIT:

  • You need to forget everything you know about sales pages. Most of us have a big mess of tips and tricks we've gathered from blog posts programs. The Sales Page Kit is an entire step-by-step system with an approach unlike any you've ever seen.
  • Sales pages are an art and a science. This kit tackles both because I want you to be able to use it to create ANY sales page for ANYTHING you want to offer.
  • It does take some time to write a good sales page. There's no such thing as starting too soon. For those of you who want an exact answer, I do recommend writing your sales page at least one month before your launch (or more!)
  • No product? No problem! It may sound crazy, but I actually recommend writing your sales page copy before you finish creating your product. The Sales Page Kit will help you to hash out the details of your new offer. More importantly, I'll help you make sure that it's easy to sell!

HEY, I'M COURTNEY JOHNSTON - THE SALES PAGE CHICK.

I started The Rule Breaker's Club from a closet-sized "apartment" in Paris in 2011 with nothing more than a B.A. in French and a rebellious attitude. (I've since moved my Francophile ways to Montréal, Québec).

Since transforming from academic writing consultant to French tutor to résumé writing specialist to rule-breaking copywriter (with a few skipped steps in between), I've worked with dozens and dozens of fabulous entrepreneurs on overcoming the fear of putting yourself out there and declaring your message.

With a background in language + psychology and lots of training in education, I'm armed to help you write your site fabulously, darling. After all, I do take pizazz very seriously.

GRAB YOUR SALES PAGE KIT NOW FOR $297

You will be taken to an order form. Once your purchase is complete, you'll receive an email with instant access to the entire kit!

GET MY SALES PAGE KIT NOW!

"Sales pages were my kryptonite. I hated writing them. I spent thousands of dollars on copywriters and I still felt like I was never reading my own words.

I bought the Sales Page Kit and it literally changed my business. Not only have I been able to attract the exact muse I envisioned but I have a wait list of clients lined up to work with me. I was able to nail my sales page, it sounds like me and it's selling my services to the right people."

Courtney Bedore
Online Business Manager + Efficiency Expert
CourtneyBedore.com

"The "Sales Page Kit" is packed with so much value!

Loving the "rainbow" method. It helps you figure out how your customers need you most and how you can use your zone of genius to help them."

Sandy Hapoienu, Fashion Stylist StylingSession.com

"The Sales Page Kit is off the chart AMAZING!

Courtney's worksheets walked me through every step of the process to creating a phenomenal sales page. I'm going to use her process every time I sell one of my services and the best part is I don't hate writing them any more!"

Kelly Hudson
ScrapDivaRetreats.com

When you use the Sales Page Kit to create your sales page,
you'll finally find that sweet spot between writing in your brand's voice
and being seriously strategic.

  • Find out how to structure your sales pages, how long they should be, and what information you're supposed to put on them.
  • Get a step-by-step writing process so that you'll never get writer's block or feel overwhelmed (I'm all about efficiency. Work smarter, not harder!)
  • How to address your reader's hesitations and turn a "no" into a "HELL YES" without sounding like a creepy door-to-door vacuum salesman.
  • Tricks for digging deep into your target client's psychology so that you'll find the language that makes them think, "How did you get inside of my head?!"
  • Where to put things like testimonials and buttons for maximum effect.
  • Amp up your language to add some fun and excitement to your copy!
  • Formulas for creating headlines for every section of your sales page.
  • And more, OF COURSE!

Please read our 14-day refund policy before purchasing:

I understand that there are a lot of products out there and you may have been left less than "wowed" by some of them.

That's why I want to give you an opportunity to use the Sales Page Kit to write a sales page. If you are truly unhappy with the product, we will grant a refund.

By purchasing the Sales Page Kit, you agree to the following policy:

If you use the worksheets, implement the strategies, and are still not satisfied with your results after 14 days, we will refund your full payment as long as you fulfill the refund qualifications:

To qualify for a refund, you will need to: (A) submit all of your Sales Page Kit worksheets and show that you used them and (B) provide a reason why you are dissatisfied with your Sales Page Kit.

In other words, this is not a "buyer's remorse" policy. Please make sure that you do, indeed want a copy of the Sales Page Kit before purchasing.

We reserve the right to deny any refund requests and ask that you do not purchase the Sales Page Kit with the intention to ask for a refund.

The reason we have a strict refund policy is because we know this is an amazing product and if you're serious about writing sales copy, it will give you everything you need. We are happy to refund if the kit is not what we promised.

"Not only did the Sales Page Kit help me to write more effective sales copy, it also helped me write a more effective landing page and more effective about me page.

I made back 30% of the cost within just six hours of completing the instructions. Additionally, the exclusive Facebook group has been solid gold for getting feedback from Courtney and other entrepreneurs whenever I have questions. The Kit is worth every single penny.”

Brittany Ledyard
Rebel Lux Design Studio
www.rebel-lux.com

"I was stuck. What kept me from getting cash in my pocket was actually selling!

I saw examples of the "Perfect Sales Page" everywhere, but was paralyzed to actually start one myself. Courtney breaks down the process into manageable chunks. I set aside time every day to work on it, and just like that, in 2 weeks it was done!”

Lindsay Padilla
Fituprising.org

What types of products + services are a good fit for the Sales Page Kit?

GRAB YOUR SALES PAGE KIT NOW FOR $297

You will be taken to an order form. Once your purchase is complete, you'll receive an email with instant access to the entire kit!

GET MY SALES PAGE KIT NOW!

Frequently Asked Questions

When will I get my Sales Page Kit? +

About 15 minutes after your purchase is complete, you will receive a welcome email with all of the workbooks for the Sales Page Kit.

Then, over the next four weeks I will email you a couple of times per week with even more tips, guidance, sales page secrets, and encouragement to keep you going!

All Sales Page Kit materials are delivered via email so make sure to keep an eye out for emails from info@rulebreakersclub.com as well as courtney@rulebreakersclub.com.

Do I need a sales page for my specific offer? (eBook, eCourse, service, program, software, etc) +

You need some sort of sales page for every paid product or service you offer. The exact specs of the sales page will depend on your own personal style, marketing strategy, business model, etc.

That said, I recommend having a sales page for all offers. I also recommend creating a longer form sales page for all of your higher priced products and services (anything over $100 really!)

How long will I have access to the Sales Page Kit? +

You get lifetime access to the Sales Page Kit including all future updates! (And I will be updating and adding to this kit!)

How long will it take me to write my sales page? +

I have to start by saying that this totally depends on your personal writing process!

However, if you sit and work on your sales page seriously it should take you about 10 hours over the course of a couple of weeks (I like to spread out my writing time to give me time to come back to my work with fresh eyes).

I’m a really shitty writer. Is that ok? +

First of all, yes. You're going to be fine.

Second of all, you need to be nicer to yourself! You don’t need to be Mark Twain to express yourself. You’re a better writer than you think. I know you’ll do great!

Besides, copywriting is a skill that you must develop to run a successful online business. Why not start now?